Chapter 05 — Need and opportunity • 05.01 — A need specific to humans, Paragraph 9.3 (§05.01.09.03)

Comparison leads to action (to the processing of new information). Even if unfavourable to any specific individual, for example, in cases where the gap in processing is perceived too large to cover in a lifetime, individuals will still try to improve their position. Humans need to augment their information processing, and they will do this following the example of others around them, who will in turn keep augmenting their information processing, ad infinitum.

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